Microsoft unveiled a wide-ranging rebranding effort for its embedded OS offerings, designed to reduce complexity as the marketplace faces growing competition from Linux.
The announcement, made during the Embedded Systems Conference Silicon Valley 2008 in San Jose, Calif., comes as Microsoft (NASDAQ: MSFT) is working to stave off burgeoning rivalry in a space where it's been playing for more than a decade.
New naming won't kick in immediately for the all of Microsoft's embedded products, however. Instead, each product's moniker will change when it is updated to a new version. It's all part of an effort to provide an aura of unity across a somewhat fragmented product line, given how many different embedded operating systems the company offers.
The announcement, made during the Embedded Systems Conference Silicon Valley 2008 in San Jose, Calif., comes as Microsoft (NASDAQ: MSFT) is working to stave off burgeoning rivalry in a space where it's been playing for more than a decade.
New naming won't kick in immediately for the all of Microsoft's embedded products, however. Instead, each product's moniker will change when it is updated to a new version. It's all part of an effort to provide an aura of unity across a somewhat fragmented product line, given how many different embedded operating systems the company offers.
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